We believe that a close partnership with clients is an essential blueprint that helps create unique and immersive experiences. To do this, we use a blend of empowerment tools.
We are prospectors looking for gold. Sifting through the sands of information to find those few precious nuggets. We may not always find it. So, we polish what we do have, till it transforms into gold. Our discovery process starts with the client’s objective. We chisel away at it with one thought – relevance. To reveal what is truly important to the brand and the customer.
Strategy is king. So, we always place it first. It’s born from a goal or an objective and forms the path to achieve that goal. This is where we have the most fun, though. From excited shrieks to jumping, screaming and tantrums - it’s a process we follow to create the strategy that ultimately gives us the big idea. ‘Cos to us, the genesis of an idea is the strategy itself.
We never look for ideas to win awards. Neither do we do it to get a pat on our backs. We just look for ideas that help our brands achieve their objectives. And in the bargain, if we do happen to get an accolade or two, who minds? Ultimately, we want ideas that work around the right strategy. That’s it.
“It was a great idea – but they f#*%$d it up in execution!” Haven’t we heard this phrase a little too often? It’s what keeps us grounded at all times. We believe an idea can be killed if it’s not executed well. So, attention to detail plays a vital part in our process. Our project teams work really hard to ensure that each idea is handled like precious gold. We not only nurture it but also give it wings to go forth and fly. After all, only brilliant execution can make a good idea, a great one.
To be honest, we never focus on the end-results. It’s only about the efforts. After all, if the efforts are right, the results are always gonna be brilliant. Needless to say, we follow the process rigidly to the end. And it starts from discovery, right through to execution. That’s why we like to call ourselves an effort-oriented agency.